Kim Kardashian gets sexier and turns Skims into edible lingerie for Valentine's Day

Despite being known for her relationship with Kanye West, and other things, Kim Kardashian is also a highly successful businesswoman but her latest innovation is... interesting to say the least.

In 2019 she founded Skims, which is an American shapewear and clothing brand with a focus on body positivity and inclusivity valued in the region of four billion dollars and as the company specializes in clothing for women, it's aiming to take advantage of Valentine's Day.

They've relaunched their shop themed around the romantic day, with Lana Del Rey posing as a model on behalf of the company and one of the unique items offered is an edible bra and thong. That's right, you can eat it.

For the cost of $58, couples can put a new spin on bringing food into their bedroom activities with the lingerie being constructed of strands of sugary treated such as candy hearts and it will be packaged in a pink gift box.

It's an interesting idea, and priced at the same cost as a normal set of underwear, why not try it? We will see how it develops and unfolds when the profit/loss margins are announced by the company at the next release.

Skims focuses on making everyone feel good

As a result of the relatively-reasonable pricing, the inclusivity and the flexibility for different shapes, Skims made it onto TIME's list of 100 Most Influential Companies of 2022, a very impressive feat to accomplish.

It's notable for a wide range of sizes from XXS (extra-extra-small) to 5XL (five above XL) and also includes nine different shades of color to accommodate different skin tones and different races.

It's now even branched out into men's wear, as of October 2023, introducing a collection of underwear, t-shirts, socks and tank-tops. For them it seemed an obvious decision.

"Twenty percent of our traffic, and 10% of our customers, are already men," Jens Grede said to GQ. "That means we've had 50 million men coming to site over the last few months.

"For me personally, I wanted more stuff to wear. I was running a bit dry with my one T-shirt."