Russ Lidstone’s Post

Very exciting to pick this up on my way to work today. Thanks to all those that made it happen! You can read the article for The Times as well as our whitepaper from the below links.

For those who want to see real business value from consumer experiences and events, behavioural science tells us that stimulating audience emotions may be the secret. The science tells us that emotions can focus our attention, guide our judgements and decisions and create lasting memories. That opens up great opportunities for us to truly engage our audiences. Great to work with Katie Streten on this piece to explore how emotional events can drive positive business outcomes. Our whitepaper can be download below if you’d like to learn more! -#behaviouralscience #experiential #WRG

HEADS UP: FREE TEMPLATE! Storybrand is something I create with all my projects. It's something I did for myself as well. Why? It creates an emotional connection between our brand and our audience - something that we tend to skip in the pursuit of quickly standing out from our competitors. Check out my post below, let me know what you struggle with, and feel free to share with clients as you embark on your storybrand adventure! #branding #branddesign #storybrand #brandguide #brand

“Beyond Flooded Tactics” In my interview, we delved into the overwhelming flood of marketing tactics bombarding those building a personal brand. While the focus often remains on strategies, the true challenge lies in embracing emotional work and confronting pain. Understanding personal motivations and using empathy can drive meaningful connections, moving beyond cliches to create authentic and impactful brands. Watch my full interview with Laura Metro on my YouTube Channel https://lnkd.in/dymhwWv8 now! Don’t forget to subscribe and GET CONNECTED! #EmotionalBrandBuilding #AuthenticityMatters #MeaningfulConnections #ConfrontingPain

Have you ever faced the challenge of standing out in the online sphere? Sharing yourself or your business can be tough. Uncover five impactful methods to present yourself and cultivate brand trust, ensuring your audience keeps coming back for more. Share this with your peers! #BrandVisibility #AudienceConnection #trustbuilding

Here’s a tip about knowing your audience from The Story Studio. Go to https://lnkd.in/evMEBYCA or follow the link in our bio to find out more about what we can offer you and your team. #stories #thestorystudio #onlinelearning #skilldevelopment #development #business #communication #branding

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Before spreading words about your business, shine the spotlight on yourself. As the face behind the brand, your authenticity, passion, and expertise not only captivate audiences, but also build genuine connections that go beyond your business. Working a personal brand identity significantly benefits the business transactions. By promoting yourself first, you become the living picture of your business values, laying the foundation for trust, loyalty, and long-term success. #marketing #selfbranding #branding #lawfirmmarketing #lawfirmgrowth #wyp #WeYouPartners

Perception is reality and credibility is king. Therefore, it's critical that your messaging reflects your brand. There's one easy and effective way of accomplishing this... Third party validation! In other words, how are you obtaining credibility by association? I like to call them the "As Seen Ons." Publication placement is a perfect way to separate yourself from your competitors and peers, create instant credibility and increase mainstream exposure. So how can you be viewed as an expert on reputable platforms? Message me and I'll tell you! #Credibility #CredibilityByAssociation #NewsMedia #PublicationPlacement #IndustryExpert #ThoughtLeader