Weight Watchers rebrands to WW, social media weighs in

Taylor Jade Powell
Cincinnati Enquirer
New WW logo

The international weight-loss program, Weight Watchers, announced that it has rebranded to simply WW.

Now putting more focus on wellness, the change comes at a time when people are looking down on diet culture and getting behind a movement for body positivity. 

The company has a new logo, colors and slogan, "Wellness that works." On Oct. 4, WellnessWins, a rewards programs for members, will launch. The FitPoints system will be more personalized and WW will be eliminating artificial ingredients in its products. 

More:Weight Watchers rebrands as WW, eliminates artificial ingredients in focus on wellness

There are roughly seven Weight Watchers meeting spaces in the Greater Cincinnati area, all of which should eventually be renamed as WW Studios. 

But despite the change in name and mission, many social media users remain critical of the Oprah-backed brand. Some seemed to think the new name didn't change much, others mocked it. Many found the company's idea of wellness hypocritical. 

Here's what people had to say: 

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