, Columnist
There’s Only One Investing Rule You Need to Know
Spoiler: There’s no such thing as a free lunch.
It’s simple, actually.
Photographer: Alfred Gescheidt/Getty Images
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When I was in college, before settling into the ancestral family business of subsistence newslettering, I considered some get-rich-quick schemes. In one representative example, I tried to sell encyclopedias door-to-door. The alpha salesman was a real “I'm here from Mitch and Murray” type with a shiny apartment, shiny car and shiny suit. He promised I could have all that, too. But after a long day of cold-calling in a trailer park without a single sale, I went home, drank too much and threw up in my sample case.