CollectionsApr 16, 2024
Akaila Reid Launches ‘Eat Cake’ CollectionCollectionsApr 22, 2024
Jacquie Aiche’s New Campaign Stars Adam Levine, Behati Prinsloo
The “Rebel Heart” campaign embodies rebellion, romance, and sensuality, the brand said.
Jacquie Aiche said her new “Rebel Heart” collection, modeled by “Maroon 5” frontman Adam Levine and his wife, model Behati Prinsloo, was designed for “rebels, lovers, and wild ones.”
Los Angeles—Jewelry brand Jacquie Aiche has launched its new “Rebel Heart” campaign featuring a famous couple, musician Adam Levine and supermodel Behati Prinsloo.
While Prinsloo has worked on campaigns with the brand before, this is the first time the couple has modeled for Jacquie Aiche together.
They were chosen as the face of this campaign because of their magnetic allure, said the company.
“The ‘Rebel Heart’ campaign was designed for the rebels, the lovers, and the wild ones,” said Jacquie Aiche, owner and designer of her eponymous brand, which she launched in 2007.
“The energy that Adam and Behati give off in the jewels, both independently and together, encapsulates everything that came to mind when I was working on this collection. It’s all about sharing your own light with the world.”
The “Rebel Heart” campaign embodies rebellion, romance, and sensuality through Aiche’s designs.
The collection was made with 14-karat gold and a variety of gemstones.
Each piece was created based on intuition and free-spirited energy, meant to provide healing, love and happiness to the owner, said the brand.
While Prinsloo has worked on campaigns with the brand before, this is the first time the couple has modeled for Jacquie Aiche together.
They were chosen as the face of this campaign because of their magnetic allure, said the company.
“The ‘Rebel Heart’ campaign was designed for the rebels, the lovers, and the wild ones,” said Jacquie Aiche, owner and designer of her eponymous brand, which she launched in 2007.
“The energy that Adam and Behati give off in the jewels, both independently and together, encapsulates everything that came to mind when I was working on this collection. It’s all about sharing your own light with the world.”
The “Rebel Heart” campaign embodies rebellion, romance, and sensuality through Aiche’s designs.
The collection was made with 14-karat gold and a variety of gemstones.
Each piece was created based on intuition and free-spirited energy, meant to provide healing, love and happiness to the owner, said the brand.
Jacquie Aiche’s working key and heart lock charms. ($4,125 and $39,000)
The “Sophia Shaker Twiggy” charm necklace with diamonds, tourmaline, aquamarine, opal, turquoise, pink opal, bone, sunstone, coral, and tanzanite set in 14-karat yellow gold ($74,250)
Feather earrings made from bone, with emeralds and pavé diamonds set in 14-karat yellow gold ($55,000)
The “Scarab” ring in 14-karat yellow gold with diamonds, emeralds, sapphires, and a single ruby ($15,400)
Jacquie Aiche’s rutilated quartz crystal charm with a teardrop-cut green tourmaline and pavé diamonds set in 14-karat gold ($12,515)
Horn-shaped earrings made from bone, with emeralds and pavé diamonds set in 14-karat yellow gold ($23,750)
Along with its many crystal charms, the collection includes scarab-shaped rings, onyx alien-shaped inlays, and initial signet rings with pavé diamonds.
“Jacquie’s jewelry has an energy that is entirely its own, but still matches my energy,” said Levine.
Both Levine and Prinsloo mentioned their admiration for the alien-shaped inlay pieces.
Jacquie Aiche’s alien-shaped inlay necklace. ($17,625)
Like the previous pieces Aiche has designed, this campaign personifies the spirit of the brand by focusing on wild, romantic, and sensual elements.
“This collection has something for everyone, whether you’re looking for a powerful talisman, a forever classic diamond piece, a sensual body layer, or a crystal that manifests what you need most,” said Aiche.
There are 134 pieces in the collection, with a price range of $1,585 to $93,500.
The “Rebel Heart” campaign launched on Jacquie Aiche’s website on April 17.
More on Collections
The Latest
SourcingMay 14, 2024
Anglo American Confirms It Is Looking to Sell De Beers The mining giant also wants to offload its platinum business as part of an overhaul designed to “unlock significant value.”
AuctionsMay 14, 2024
2 Huge Yellow Diamonds Are Heading to AuctionChristie's is selling one of the diamonds, moving forward with its Geneva jewelry auction despite the cyberattack that took down its website.
GradingMay 14, 2024
Instappraise Adds Trifold Brochure to Appraisal OfferingsRetailers can customize and print the appraisal brochures from their store.
Brought to you by
Record Gold Prices Have Consumers Undeterred. Here’s Why.Despite the rising prices, consumers continue to seek out the precious metal.
MajorsMay 14, 2024
Platinum Born Taps ‘Born Leaders’ for New CampaignThe ad aims to position platinum jewelry as ideal for everyday wear.
Weekly QuizMay 09, 2024
This Week’s QuizTest your jewelry news knowledge by answering these seven questions.
AuctionsMay 13, 2024
Lab-Grown Diamond Brand Lightbox Cuts Prices by 25 to 40%The move follows a price-drop test run in Q4 and comes with the addition of a “quality assurance card” from GIA for some loose diamonds.
TechnologyMay 13, 2024
Christie’s Website Brought Down by Hackers, Watch Auction Postponed The site has been down since Thursday evening, just ahead of its spring auctions.
Brought to you by
From Registration to Return: 10 Tips to Protect You Before, During and After a TradeshowTradeshow risks are real. Get tips to protect yourself before, during and after and gain safety and security awareness for your business.
AuctionsMay 13, 2024
Madeleine Albright’s Jewelry, Pins a White-Glove Sale at Freeman’s | HindmanThe late former U.S. Secretary’s collection went for quadruple the sale’s pre-sale estimate.
IndependentsMay 13, 2024
Zachary’s Jewelers Names Mother’s Day Jewelry Contest WinnersThree fifth graders’ winning designs were turned into custom jewelry pieces in time for Mother’s Day.
IndependentsMay 10, 2024
Frank Adams Jewelers Names New CEOKimberly Adams Russell is taking over the role from her father, David Adams, marking the third generation to hold the title.
MajorsMay 09, 2024
Watches of Switzerland Pays $130M for Roberto Coin Inc.The deal gives the retailer control over the distribution of Roberto Coin jewelry in the U.S., Canada, Caribbean, and Central America.
TrendsMay 09, 2024
Amanda’s Style File: Shine Bright, Moms Show your mother some love with a piece of fine jewelry.
IndependentsMay 09, 2024
Kyle Edward Fine Jewelry to Close Salisbury StoreThe company’s Easton location will remain open.
MajorsMay 09, 2024
JBT Elects New ChairmanBrian D. Fleming of Carla Corporation was elected to serve a one-year term in the role.
Supplier BulletinMay 08, 2024
Fusing Past and Present at the Las Vegas Antique Jewelry & Watch ShowSponsored by the Las Vegas Antique Jewelry and Watch Show
EditorsMay 07, 2024
Q&A: Author Vikki Tobak on the ‘Ice-Cold’ ExhibitionTobak, author of “Ice Cold: A Hip-Hop Jewelry History,” shares how the exhibition came to be, and the pieces people may be surprised to see.
EditorsMay 07, 2024
10 On-Theme Looks from the 2024 Met GalaStars adorned themselves in emeralds, platinum, and myriad bird motifs, writes Associate Editor Natalie Francisco.
IndependentsMay 07, 2024
112-Year-Old New Orleans Business Popping Up in Aspen M.S. Rau is set to open a seasonal gallery in the high-end resort town early next month.
MajorsMay 07, 2024
Richemont Acquires Italian Jeweler VhernierThe branded jewelry market is thriving, said Richemont Chairman Johann Rupert.
AuctionsMay 07, 2024
Sotheby’s to Auction Sylvester Stallone’s WatchesThe highlight of his collection is the coveted Patek Philippe Grandmaster Chime, which could sell for up to $5 million.
CollectionsMay 07, 2024
Phillip Gavriel Pays Tribute to Venice With New CollectionThe “Venetian Link” series modernizes the classic Veneziana box chain in its bracelets and necklaces.
Events & AwardsMay 07, 2024
JA Now Accepting Applications for New Bench Jeweler ScholarshipThe Seymour & Evelyn Holtzman Bench Scholarship will provide tuition assistance to two low-income students.
Policies & IssuesMay 06, 2024
Rolex Files Objection to Hallmark’s New Trademark ApplicationThe Swiss watchmaker said the company’s plans to use a new version of the Hallmark crown on jewelry would confuse consumers.
EditorsMay 06, 2024
Q&A: 8 Questions With Anglo American’s Benny Oeyen The executive talked about the importance of self-purchasers and how fuel cell electric vehicles are going to fuel demand for platinum.
MajorsMay 06, 2024
Malabar Gold & Diamonds Opens 4th U.S. ShowroomThe Indian jeweler’s new store in Naperville, Illinois marks its 350th location, part of its ongoing global expansion plans.
Events & AwardsMay 06, 2024
Ben Bridge Jeweler Accepting Applications for Lonia Tate ScholarshipIt will award a graduating high school student with about $10,000 toward a GIA diploma and an internship with the Seattle-based jeweler.
