"Cybercriminals are becoming more creative in their pursuits to attack people this year, and advertisers are more eager than ever to capture as many interactions as possible to profile people and target them with ads and content," said Gen director of browser and search Ben Wadors.

"Norton Secure Browser helps tackle both problems. We've built in some of our best technology and innovation to help protect people from new and persistent web-based threats and made it easy for them to choose what they share with advertisers, all from a centralised security and privacy dashboard you can customise in seconds. There's no frustration finding the right menu options or features to turn on. You can now control your online safety with a few clicks and search, shop and communicate with peace of mind."

Other features include a privacy guard to block ads and trackers, a web shield to block malicious websites and phishing attempts, password management, and easy access to Norton Safe Search.

Many – if not all – of these capabilities are available in other browsers, either as built-in features or via extensions. Indeed, Norton Secure Browser incorporates the Norton Password Manager and Norton Safe Search Plus extensions.

The main selling point of Norton Secure Browser seems to be that they are all exposed through that one dashboard.

Norton Secure Browser is based on Chromium and the V8 JavaScript engine, and is available for Mac and Windows. Versions for other operating systems is "coming soon."