Sony’s Motion Logo

Motion Logo

Sony’s Purpose is to fill the world with emotion, through the power of creativity and technology. This motion logo expresses how Sony is getting closer to people with its Purpose as a starting point. Sony has been striving to enrich people's hearts through the delivery of emotion, and the word “feel” has inspired the design concept of "SENSE". Based on this concept, Sony created the logo with a tone that conveys warmth with a focus on human presence and senses. To link the logo seamlessly with various video content, a native application was developed to generate a motion logo based on colors extracted from the last frame of the video.

Client / Manufacturer

Sony Group Corporation

Tokyo, JP

Design

Sony Group Corporation

Tokyo, JPYumi Nakao, Suzuka Fujita, Ryu Shibata, Kenichi Yamaura

Sony Design Consulting Inc.

Tokyo, JPTakayuki Kitahara