Pronouns: she/her
Email: gkour@purdue.ed
Phone: 765-775-7215
Office:
117 N 5th street
Lahr apt 113
Indiana 47901
Gurpreet Kour
Graduate Student
White Lodging-J.W. Marriott, Jr. School of Hospitality and Tourism Management
Graduate Degree
PhD
Education
- Certificate in Practice of College Teaching, Center for Instructional Excellence (CIE), Purdue University (2023)
- Certificate of Foundations in College Teaching, CIE, Purdue University (2022)
- FPM -MICA, India (2014-17)
- Junior Research Fellowship (JRF) in Management, India (2011)
- MBA- Marketing, Jammu University, India (2008-10)
Graduate Major or Research Training Area
Tourism Marketing Communication, Destination branding and Sustainable Tourism
Graduate Advisor
Dr. Jonathon Day
Selected Publications
- Marti, C. L., Liu, H., Kour, G., Bilgihan, A., & Xu, Y. (2024). Leveraging artificial intelligence in firm-generated online customer communities: a framework and future research agenda. Journal of Service Management.
- Shah, D., Webster, E., & Kour, G. (2023). Consuming for content? Understanding social media-centric consumption. Journal of business research, 155, 113408.
- Kour, G., & Chhabria, B. (2022). Understanding platform strategies for consumer stickiness on OTT platforms. Journal of Indian Business Research, 14(4), 540-555.
- Kour, G., & Joshi, P. (2020). Understanding sustainability and competitiveness in the Indian air cooler industry: a case of Symphony. International Journal of Business Innovation and Research, 23(1), 87-102.